In a December 2021 poll, 87% of Canadians surveyed reported that the rising price of everyday goods was their top source of anxiety¹. The last period that caused this level of financial concern for Canadians was the 1990s², when inflation reached a high of 5.5%. Today, it sits at about 4.8%, primarily due to transportation and supply chain issues and a sharp rise in energy prices. The associated increase in cost is passed along to Canadian consumers, who are concerned about how to pay for it.